THOTKA · Vodka for a new generation · 21+

THIS IS
MY VODKA.

Meet THOTKA. Bold personality. Unexpected possibilities. A taste of your own.

For nights with your people and cocktails with character.

Explore THOTKA Meet the Queen ↗
Signature pink. Unmistakably THOTKA.Get launch news ↓

Sneak peekEverything on this page is a concept. Packaging, flavors and recipes are still in development, and the full lineup is coming soon. Be first to know ↓

01 / The original. The flagship.

THOTKA Vodka.
Queen of
the Kingdom.

Original vodka · Contains alcohol

Every kingdom has a queen. Ours is THOTKA Vodka: the original pour at the heart of the family.

Her signature? Clear glass. A black cap. Those long, hot pink legs. Before the flavors, before the glow, meet the Queen.

Get launch news
Original THOTKA Vodka, Queen of the Kingdom, in a clear glass bottle with black cap and pink logo
Original THOTKA Vodka · Packaging concept
The story behind the spirit

How the Queen came to be.
And a kingdom was born.

It started with a family, a love of flavored vodka and vodka seltzers, and one simple question: Why aren't the flavors bolder?

We wanted more than the same old lineup. More variety. Unexpected combinations. Flavors with enough personality to make an impression from the first sip.

So the Queen laid down her first decree: Ordinary has no place in this kingdom.

THOTKA is our answer: a family of spirits and beverages being developed around bold taste, distinctive flavors and the freedom to choose your own temptation.

Her vision begins with flavored vodkas that dare to be different, alongside boldly mixed, ready-to-drink cocktails made to grab, go and bring a little attitude to the celebration.

Then comes Dayglow, bringing that same flavor-first ambition to vodka seltzers. And for those who want the personality without the alcohol, Afterglow: a non-alcoholic seltzer with bold flavor and a little extra surprise—electrolytes.

But this Queen believes her kingdom deserves a voice. Share your ideas, bring your people and help inspire what comes next. Start the conversation.

Our ambition? Create flavors that captivate, earn a place among your favorites and keep you curious about what comes next. The Queen is here for her people.

Her kingdom. Your taste. Your way.

The Queen. And her kingdom.

One family.
One flash of pink.

Meet THOTKA Vodka, Queen of the Kingdom. Then explore her court: flavored vodkas, specialty premixed cocktails, Dayglow vodka seltzers and Afterglow non-alcoholic seltzers.

Coming soon · Collection preview
02 / The flavors

A little flavor.
A lot of temptation.

THOTKA Flavored Vodka

Flavored vodka · Contains alcohol

Black caps. Clear glass. A bold pink signature. Four sample flavors to give you a taste of what's coming.

THOTKA flavored vodka bottles: cranberry, lemon lime, cherry and whipped cream

Cranberry: tart, bright and dressed in deep berry red.

Sample flavors shown.

03 / The perfect mix

Perfectly mixed.
Ready for you.

THOTKA Specialty Cocktails

Premixed cocktails · Contains alcohol

Blended to perfection. Ready to drink.

Four specialty premixed cocktails, each a favorite pairing with a signature THOTKA twist.

Four THOTKA specialty premixed cocktail cans: Cranberry, Tonic, Cosmo and LemonDrop, each with a pink pull tab

THOTKA Cranberry

A little tart. A little sweet. A cranberry classic with attitude.

THOTKA Tonic

Crisp, clean and refreshingly playful.

THOTKA Cosmo

Cosmopolitan charm. An unmistakably pink personality.

THOTKA LemonDrop

Bright lemon, sweet meets tart, with a sugared finish.

04 / Find your glow

Same pink.
Your kind of glow.

Two seltzer lines, clearly labeled: Dayglow is a vodka seltzer and contains alcohol. Afterglow is non-alcoholic.

Vodka seltzer · Contains alcohol

Dayglow.

A little sunshine. A little attitude.

Sun’s out.
Come closer.

Meet THOTKA Dayglow, our upcoming canned flavored vodka seltzer. Inspired by sunlit afternoons, poolside conversations and good friends, Dayglow brings a bright, bubbly personality to the THOTKA family.

A little sparkle. A lot of attraction.

Four Dayglow vodka seltzer cans labeled Contains Alcohol, with metallic pink pull tabs

Sample flavors
Cranberry · Lemon Lime · Cherry · Whipped Cream

Get Dayglow launch news ↓

For adults 21+. Final recipes, alcohol content and launch details to come.

Non-alcoholic seltzerAlcohol free

Afterglow.

Introducing the other side of THOTKA

All the intrigue.
Without the alcohol.

Meet the softer side of bold. THOTKA Afterglow is our upcoming non-alcoholic seltzer collection, with the same playful flavors and personality as the rest of the THOTKA family.

Made for the moments when you want something special in your hand and choose to skip the alcohol: the drive home, the early morning, or simply a night off.

Four Afterglow non-alcoholic seltzer cans labeled Alcohol Free, with metallic pink pull tabs
Added bonus · Electrolytes

A little extra in every can.

Afterglow is made with electrolytes, minerals that help your body maintain fluid balance and support normal muscle and nerve function. A refreshing way to hydrate on a hot day, after a workout, or anytime.

Final electrolyte blend and amounts to come. Learn about electrolytes and fluid balance ↗

Same attitude. A different kind of glow.

Sample flavors
Cranberry · Lemon Lime · Cherry · Whipped Cream

Get Afterglow launch news ↓
A little variety. A lot of chemistry.

Play favorites.
Then switch it up.

Her kingdom. Your rules.

Why settle for someone else’s type? Pick the flavors that tempt you and build your own 4-pack or 6-pack. Stay faithful to a favorite, or try a little variety.

Complimentary empty carriers will be available in both sizes: Dayglow carriers for Dayglow cans, Afterglow carriers for Afterglow cans. Pick your cans, fill your carrier, and take home the mix you actually want.

Separate Dayglow vodka seltzer and Afterglow non-alcoholic seltzer mix-and-match carrier concepts in four-pack and six-pack sizes
Each carrier holds one line only: Dayglow (contains alcohol) and Afterglow (alcohol free) are never mixed in the same pack. Cans are purchased separately; carrier availability and participating retailers to come.
The spirit behind the attitude

Why THOTKA?
Flavor comes first.

A family of beverages in development, built around bold taste, unexpected possibilities and the freedom to choose your own kind of glow.

01 / BOLD BY DESIGN

More personality in your pour.

Our starting point is simple: develop distinctive flavors with enough character to make an impression. Recipes and the final lineup are still being refined.

02 / YOUR KIND OF GLOW

Different choices. One family.

Explore original and flavored vodkas, premixed cocktails, Dayglow vodka seltzers and Afterglow non-alcoholic seltzers. Alcoholic and non-alcoholic lines are clearly identified.

03 / A VOICE IN THE KINGDOM

Your taste has a say.

Vote for a favorite or suggest a flavor of your own. Your ideas help inspire future limited editions.

Choose your temptation ↗
For bars, stores & distribution partners

Become a
THOTKA Partner.

Bring THOTKA to your people. Sign up to explore becoming a retail, hospitality or distribution partner.

Retailers, restaurants and bars: reach out to your distributor and ask them to add THOTKA to their spirits linecard.

Complete this partner interest form to tell us about your business, your market and the products you would like to carry. Our team will follow up with product information, distribution opportunities and next steps.

Products are in development. Pricing, distribution, launch timing and availability are still to be confirmed.

Or email info@thotka.com ↗

For our retail partners

Fill it with bold.
The display is on us.

Order enough THOTKA to fill your display and receive the branded rack at no additional charge.

Give bold flavor a place to stand out. Explore our display concepts and contact the THOTKA team to discuss the right fit for your store.

Black THOTKA retail display rack with hot pink branding and vodka bottles
Signature Black Display
Natural oak THOTKA display rack with four shelves and hot pink branding
Natural Oak Display
White four-shelf THOTKA lifeguard chair display with hot pink trim
Lifeguard Chair Display

Available to eligible licensed retailers where permitted. Display selection, capacity, product availability and program terms confirmed by the THOTKA team. Images show display concepts; final designs may vary.

Request Display Information ↗
Your venue. Our team. A bold first taste.

Invite the Queen
to your tasting.

Want the THOTKA team to host a tasting at your bar, restaurant, nightclub, liquor store or supermarket? Fill out the form and tell us what you'd like your customers to sample.

Choose your preferred date, time and products. Our team will get in touch to plan the details with you.

This is a tasting request, not a confirmed booking. Dates and products are subject to availability; alcoholic samples are for adults 21+.

Or email info@thotka.com ↗

Use the venue's local time. If the event ends after midnight, note that below.

What would you like your customers to sample? Select one or more.

A little clarity

Good questions.
Straight answers.

Where can I buy THOTKA? Is it available yet?

THOTKA cannot be purchased online. Once available, THOTKA beverages will be sold only through authorized retailers. Products are currently in development, and launch timing and retail availability have not yet been announced. Join the launch list to hear when and where you can find THOTKA.

What is the difference between Dayglow and Afterglow?

Dayglow is our vodka seltzer line and contains alcohol. Afterglow is our non-alcoholic seltzer line, being developed with electrolytes. Final recipes and product specifications will be shared when confirmed.

Where and when will THOTKA launch?

Launch timing and initial markets have not been announced. Join the list and include your ZIP code so we know where you would like to find us.

Are these the final flavors and packages?

No. The images show concepts and sample flavors. Recipes, packaging and the final lineup may change during development.

Where can I find ingredients, alcohol content and nutrition facts?

Verified product details will be published once the recipes and specifications are finalized. We are not yet announcing ABV, calories, sugar, dietary claims or electrolyte amounts.

How does flavor voting work?

Open the flavor ballot, choose a favorite or suggest your own, confirm you are 21 or older, and submit. Votes help inspire development; they do not guarantee a flavor will be produced. There is no live results tally.

How can retailers, restaurants and bars carry THOTKA?

Reach out to your distributor and ask them to add THOTKA to their spirits linecard. For product information or distribution inquiries, contact the THOTKA team. Product availability, launch timing and commercial terms are still to be confirmed.

Is the merchandise available to order?

Merchandise is currently a preview. Select items on the merch page and send an interest inquiry. Prices, sizing and availability will be confirmed before any order is placed.

The THOTKA opening

Lift the tab.
Start the conversation.

A flash of pink. That first little spark. Our signature pull tab is your invitation to come closer, trade stories and make a moment of it.

Find your chemistry with Dayglow vodka seltzer or Afterglow non-alcoholic seltzer. Same signature pink. Your kind of opening.

Every good night starts with an opening.

Put it to the group chat.

Good chemistry deserves company. Invite your friends to meet THOTKA, find their glow and start the conversation.

Explore Dayglow & Afterglow ↑

Dayglow contains alcohol · Afterglow is alcohol free · Adults 21+

Be first in line

Get the
first pour.

Join the list for launch dates, where to find THOTKA near you, and first access to new flavors. Retailers, distributors and bars: tell us who you are and we'll reach out about carrying THOTKA.

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